Lloyds Bank
*
Mobile Banking
*
Lloyds Bank * Mobile Banking *
2017
Lloyds Bank
Mobile Banking
It was clear that customers could not fulfil all of their banking needs through current app. Lloyds recognised that they need to meet their customers wherever and whenever they are today, whilst creating a seamless clutter free experience that they would love. To do this the basics needed to be done right by ensuring features were easily discoverable – something that wasn’t straight forward with the bloated IA of the app at the time.
The vision was taken through 10 sprints to fully define the new structure, navigation, features and visual design of the app.
Made with the team at Designit
Role
Product designer
Team
Product owner
Product designer
Visual designer
Business Analyst
Copywriter
Researcher
Scope
Home screen and navigation
Statements and actions sheet
Payment hub
Products
Help & support
Single products
Card controls & loyalty
Homescreen refinement
Brand differentiation
Design system
Sprint structure
Expert talks
Internal and external stakeholders were invited to share their knowledge of the problem area the sprint was solving
Sketching rounds
Concepts were rapidly generated and sketched. Sprint goals and experience principles were used to ensure the problem we were designing for was always kept at the front of our mind.
Guerilla testing
Sketches are tested with users in the public. Venues used ranged from bank branches, parks and the sidewalk.
Stakeholder sessions
Refined sketches are played back to stakeholders to agree and align on design direction to be taken forwar
Detailed design
Agreed design direction is taken from sketches to high fidelity visual design
User testing
Principle & Invision prototypes are produced from designs to test with users
Refinement week
Applying learnings from user testing to designs and developing a robust set of designs and feed back into the prototype
