Product Designer & Strategist
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Product Designer & Strategist *
About
Product Designer & Strategist based in Copenhagen
For 13 years, I’ve transformed ambitious concepts into meaningful design solutions that connect with users. I enjoy being hands-on throughout the design process — from strategy and ideation to prototyping and implementation.
I’m currently creating tools for scientists and researchers at Reshape Biotech. Previously, I made expense management seamless at Pleo, designed travel features used by thousands at Momondo, helped clients bring their products to life at various consultancies, and explored mixed reality and projection interfaces at Canon.
Originally from Brisbane, Australia, I began my design journey studying Industrial Design before moving to Sydney to focus on User Experience. Since then, my path has taken me to London and now Copenhagen, where I’ve been since 2018.
See the work
→
See the work →
Experience
Reshape
Lead Designer
Feb 2024 – Present
Joined as the first full-time design hire, building and scaling the Design team across Product and Brand. Collaborated closely on shaping the product vision and the creation of a unified Design System to ensure consistency and efficiency across the platform.
Pleo
Product Design Director
Oct 2022 – Present
Lead Product Designer
Sep 2020 – Sep 2022
Senior Product Designer
Sep 2018 – Aug 2020
As the third Product Designer, I helped scale the Design and Research team from 4 to over 40, supporting the company's growth from 40 to 900+ employees. Beyond team expansion, I partnered with product owners to shape strategy and contributed hands-on to product teams, helping deliver user-centred solutions that customers loved.
Momondo (Kayak)
Senior Product Designer
May 2018 – Aug 2018
Contributed to the core Flights product at Momondo during its integration with Kayak’s backend following the acquisition, ensuring a seamless user experience throughout the transition. Collaborated with design and development teams to maintain performance, usability, and customer satisfaction during the migration.
Designit
Senior User Experience Designer
Sep 2016 – May 2018
Led digital transformation projects for major clients including Lloyds Banking Group, Castrol, and BP, delivering scalable, user-focused solutions. Oversaw cross-functional teams to enhance customer experience, streamline operations, and drive measurable business outcomes.
Freelance
Senior User Experience Designer
Jul – Sep 2016
Worked with Nice Agency, CX Partners & Designit on a range of projects for clients in the consumer goods, travel, financial & energy sectors.
Contenrix (Tigerspike)
Senior User Experience Designer
Jan 2016 – May 2016
Collaborated with Directors, UX/UI Designers, and Developers to deliver strategic projects that aligned with business goals. Led research initiatives, identified design opportunities, and created vision roadmaps to guide product development.
Symplicit
Senior User Experience Designer
Oct 2014 – Dec 2015
Delivered experience design projects across a wide selection of clients. Executed user-based testing and evaluation methods such as heuristic evaluations, user-testing and concept testing with prototypes, contextual inquiries, diary studies, group sessions and survey creation.
Canon (CISRA)
User Experience Designer
Dec 2012 – Jul 2014
Worked in Canon’s Australian R&D team to develop consumer, medical, and commercial concepts for Mixed Reality and projection. Created use cases and explored ideas through sketching, storyboarding, and video presentations, producing high-quality materials to support projects and stakeholder communication.
Education
Queensland University of Technology
Bachelor of Design
Industrial & Interior Design
Brisbane, Australia
2007 – 2010
San Jose State University
Student Exchange
Industrial & Interior Design
San Jose, United States
2009